Micromax Vs Nokia

 

A 5 year old Indian company- Micromax is giving tough competition to global giants like Nokia, Samsung, etc. And, not just across low range devices or high-end devices, Micromax devices are available across the whole spectrum from a Rs. 1000 to even Rs. 15000 device offering great features, which other manufacturers offer at more than double the price. But, that doesn’t mean that the global players are not fighting back. Specifically, Nokia which has held the Numero Uno position in low-budget mobiles segment. While Android’s openness enables Micromax to bring Smartphones at all price points by varying hardware and screen size, Nokia has launched Asha series with touch screen and option for apps just like other mobile platforms. Let’s see how Micromax’s Bolt A62 compares to recently launched Nokia Asha 501.

Design and Display

 
Bolt A62 sports a 4 inches TFT touchscreen with a resolution of 320 x 480 pixels, equating to a pixel density of 144 ppi. Apart from the display, the smartphone features a VGA front-facing camera and a standard set of capacitive buttons for Options, Home and Back. The volume rocker is at right side, while the power key and is at the top. The back of the smartphone houses a rear camera. The smartphone is available in Black color only.
Nokia Asha 501 features a 3 inch TFT screen having a resolution of 320 x 240 pixels which is equivalent to pixel density of 133 ppi. Along with the screen, it only have a single button at the front for going to the home. The right side of the phone have a volume up/down keys and power key. At the back of the phone, a primary camera is present. The phone’s USP is its youthful design in 6 vibrant body colors- Black, White, Blue, Red, Yellow and Green.

Hardware

Bolt A62 is powered by a 1 GHz processor coupled by 256 MB RAM. It has internal storage of 512 MB, which is expandable via microSD card. The primary camera of 2 MP can be used just for taking casual shots and secondary camera can be useful for video calling purposes. For connectivity, it offers Bluetooth, Wi-Fi and USB. It runs on a battery of 1350 mAh giving it enough juice to last a day after nominal usage.
Similar to Bolt A62, Asha 501 runs on a 1 GHz processor which is accompanied by 512 MB RAM. It has inbuilt-storage of 128 MB, which can be expanded up to 32 GB via microSD card. The phone has a 3.2 MP rear camera and sadly no front-facing camera. In terms of connectivity, it offers dual-SIM variant, Wi-Fi, Bluetooth and USB. It has a battery capacity of 1200 mAh which reportedly have 17 hours talk-time and 48 days stand-by.
 

Software

This is where the Micromax Bolt A62 excels and disappoints at the same time. Android OS is very customizable and offers more than 800,000 apps, but it offers pretty old version in the form of Android 2.3 (Gingerbread). Due to old OS some of the apps aren’t supported, but still users can access most of the apps.

Asha 501 is based on S40 platform with entirely new and snappier UI. It has options like Swipe- for reading content on page or moving home screens and Fastlaneall information about recent contacts, messages, and apps opened, etc. at a single place. The browser also offers a feature called Xpress Now- a magazine like format to present news, sports updates, social network feeds, etc. It also supports popular apps like Facebook, Twitter, etc., but it’s still incomparable to the large number of apps for Android.

Verdict

Nokia Asha 501 is not yet available in the market and will be approximately priced at Rs. 5500, while Micromax Bolt A62 is already available for around Rs. 4500. In terms of hardware, both of them are more or less providing the same specifications. What favors Asha is its distinct design and intuitive UI. But, it fails if one want to go beyond apps provided on Asha platform and that’s where Bolt A62 excels. In the end, if the user is looking for tried and tested platform with lots of apps, then Micromax Bolt A62 is an excellent choice, else Nokia Asha 501 is equally good.
 

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