As a website designer, it is your job to make sure that the website is fit for purpose. And, a big factor when it comes to wanting a website is wanting it to rise up through the SERP (Search Engine Results Page). Primarily, people are going to want the website to rise up through the Google SERP, but they may also like to appear on the Yahoo or Bing search engine too. In this article i’m going to provide you the main tips to achieve that.
On-page SEO starts with the web designer
As a website designer, you hold a lot of the cards when it comes to getting a website up through the search engine results page. The on-page SEO is primarily in your hands. A lot of it needs to be filled out by the webmaster, but you are the one that needs to give him or her something to fill out. You are the one that needs to create Meta tags and suitable places to put page titles.
You are the one who need to provide the webmaster the appropriate space and tools in order to optimize the site. It is a little bit like creating themes for WordPress. The WordPress themes are blog templates, and it is very easy to make one that is not very search engine friendly at all. On the other hand, it is possible to create a theme that may be optimized to up to 90% of perfect. You hold similar cards when you create a website design. You are the one that needs to provide the SEO template for the webmaster to fill out.
Clean and tight code is needed for good SEO
Clean code is needed if you want to create a search engine friendly website. The code needs to be clean and very tight so that the website loads quickly and renders very quickly. If the website is mixed up with a lot of different programming codes and is not set out correctly, then the search engine crawlers may have a hard time reading and indexing it.
If the code is not tight and is full of unneeded or overly long code, then this will also affect the SEO of the site. That is why a web designer should now about SEO when creating a website.
Some web programming code is unreadable by search engines
A web designer needs to be aware of SEO penalization
Duplication of any sort of text across a number of web pages is going to add a drag factor to the website that the webmaster is going to have trouble reconciling. And, a lot of the time, the webmaster does not realize that the text has been duplicated until he or she has finished adding content to the site. This may mean that as a web designer you may get a comeback on your design the day after submission, or months down the line. No web designer wants this, so it is better if the web designer knows all about SEO and anti-SEO. Otherwise, the website designer is going to make innocent mistakes.
For example, the web designer may place the tagline of the website underneath the logo of the site on every page. However, this tagline is classed as duplicate content. A web designer that knows all about SEO would know to put that tagline on an image file, as the search engines cannot read the image file and so would not punish the website for duplicate content.
Loading times are an important part of SEO
The loading times on a blog may be partially up to you. Sure, a webmaster may add in some very heavy or inappropriate elements that slow the website loading times right down, but it all starts with the designer. If the designer is the one who creates a web design that is poorly optimized, then even a diligent webmaster is going to struggle to make the website more search engine friendly.
A web designer needs to know about how his or her designs are going to affect the SEO of the website. The web designer may even add images that are lighter and make the page look good whilst still being search engine friendly.